15 FEB 2020

Guidance for SEO Experts: NoFollow, UGC and Sponsored Rel Tags

Guidance for SEO Experts: NoFollow, UGC and Sponsored Rel Tags

Guidance for SEO Experts: NoFollow, UGC and Sponsored Rel Tags

Until 2019, the main attributes allowing search engines to know whether or not they should track a link from one website to another were those known as 'Dofollow' and 'Nofollow' . In this sense, when it was found by Google that a link included the 'Nofollow' tag, it understood that the content’s author on which that link was did not want to transmit authority to the link's destination website. Therefore, it did not track it. However, as of September 2019, this has not only changed, but new attributes have been introduced in the algorithm that allow search engines to understand these hyperlink relationships much more specifically: they are the 'ugc' and 'sponsored'. This is an informative article for SEO personnel by Digital Graphiks, a well-reputed Web Design Company, which will help you in understanding the Google algorithm and in boosting your websites. In this article, we analyze how to correctly use the three attributes.



Attribute Rel = ”Nofollow”

Since its creation in 2005, the 'nofollow' links are used to avoid transmitting authority to the web that receives the backlink. Specially generated to prevent spam, Google recommended its use to tag sponsored links, as well as those spilled in forums and blog comments. This prevented Google from tracking that link when determining the authority of a page. This could prevent the consideration of spamer if this type of link was generated not as an optimal form of link building but to achieve other marketing objectives (incoming traffic, brand awareness, etc., without harming off-page SEO or being penalized).

However, at present, the 'nofollow' links are beginning to be analyzed by Google. Although they must continue to be used to prevent a website from transmitting authority to another for the reason considered, we do have to know that, from now on, the search engine could take them into account (or not) in order to determine the positioning of the destination website that receives the backlink. It means that if, before including the attribute 'nofollow', it ensured that no authority was transmitted from one website to another, now this process will depend on the criterion of the algorithm, which might or may not value it according to Google.



Attribute Rel = ”Sponsored”


Another novelty is the launch of the 'sponsored' attribute. With it, links that are sponsored or paid must be tagged, that is, they are generated as part of an advertising tactic in which the web that receives the backlink has paid to the web that includes the link to get incoming traffic. Automatically, Google is able to detect if a link has been paid, which could lead to significant penalties in terms of SEO. Therefore, it is necessary to label these links with this new attribute when generating this type of advertising actions to prevent this tactic from damaging the off-page SEO of the web.


3. Attribute Rel = "ugc"


The UGC means user-generated content. Since the end of last year, Google has generated an attribute to be able to tag the links that occur within this type of content. With the rel = 'ugc' tag, links to sections of the websites where users can create their own content, such as forums or comments within blog posts, must be tagged. Setting up or modifying this is an important task to improve the indexation of this type of links by Google, which will help us in improving off-page SEO.



Thus, it is advisable to remember that many spamer users leave comments on multiple websites with backlinks to their sites to, inorganically, link building. This is detected by algorithms such as black hat SEO, specifically, spaming, which entails penalties not only for who does it but for who receives it. Therefore, labeling by default with ‘ugc’, 'nofollow' or the combination 'nofollow ugc' comments in a blog or forum can help prevent this punishment of the algorithm if such content is received.




Ways to Use the New Attributes


In spite of the changes, it is not necessary to review all the links of a site to adapt them to the existence of the new attributes. Until Google does not advance its declarations, it is unnecessary to carry out all the changes. Of course, it is convenient to know some guidelines prepared by the experts of web development company Dubai:

  • Payment links not labeled with 'sponsored' or, at least, 'nofollow' can lead to penalties.
  • The 'nofollow' links may be ignored since March 2020, according to Google's statements, whose algorithm will decide whether or not to consider the link.
  • The combined attributes can be used, so that we can create a rel = 'nofollow sponsored'.
  • The contents generated on the websites by users must be labeled by default with the attribute 'ugc' or the combination 'ugc nowollow'.

In this way, the attributes have the following appearance:

  • For a normal link: < a href='URL'> anchor text < /a>
  • For a paid or sponsored link: < a href='URL' rel='sponsored'> anchor text < /a>
  • For a content link created by the user: < a href='https: //ejemploweb.es' rel='ugc'> anchor text < /a> For a nofollow link (wild card): < a href='https: //ejemploweb.es' rel='nofollow'> anchor text < /a>
  • For a link with several attributes combined: < a href='https: //ejemploweb.es' rel='nofollow sponsored'> anchor text < /a> In the following table, Moz explains the impact on SEO of these attributes:


To determine the position in the ranking of the SERP (search engine result page) of a page, Google measures, within the off-page factors, the quality of the incoming links or backlinks. For this, the algorithm analyzes different aspects such as the authority of the websites that link (both for the DA [domain authority] and for the PA [page authority] page), the naturalness and periodicity with which they are generated, the number of different domains, the relationship between the sites that link, etc. Among all these factors, the labels allowing Google to count or not a link, in terms of Link Juice (referring to the value or equity passed by one page or site to another), are of great importance. In this sense, as of 2019, SEO experts must know the new technical characteristics that affect the attributes of incoming links. The 'nofollow' attribute does not ensure that Google does not consider a link since the algorithm reserves the right to post it. For its part, user-generated content must be labeled with the 'ugc' attribute and the sponsored links, with the 'sponsored' attribute. Digital Graphiks is always ready to gladly update you about everything happening in the digital world. So stay with our web design Dubai base team and keep pace with new developments!





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