Online reputation is one of the key aspects in online marketing. Knowing what you think of our products, services and brands and how people perceive our company is invaluable information for correct decision making.
Our advantage: active monitoring of online reputation
We must learn to listen before speaking. Learn how our brand is displayed in order to react proactively and strengthen our brands. Online marketing allows us to interact with satisfied customers and dissatisfied customers and, most importantly, to be able to reverse the opinion of our company about the latter.
At Digital Graphiks WEB we manage your online reputation or digital identity to:
- Detect the needs of your audience.
- Obtain information about the conversations of your clients or potential clients, their comments and evaluations made about your products and brands.
- We accompany you in the elaboration of the online communication strategy to carry out
In this way, we avoid working in a reactive way (when the problem has already arisen), and we encourage the implementation of proactive actions for the management of your company's online reputation.
Why monitor the online reputation of your company?
Knowledge is power. And in the case of your own brand or company, knowing what your consumers or potential new customers say may be a key point for your online marketing strategy to evolve successfully.
Through the management of online reputation (Online Reputation Management in English) you will control aspects such as:
- What they say about your brand, company or service in external portals, such as social networks, Google results pages, blogs or forums.
- What position do you occupy in the mind of the consumer in relation to your competition?
- What trends are followed in your market segment.
- What comments about your services or products are included in your own media (profiles on social networks, comments on your website, forms)